Use your head. Use your helmet – A personal appeal from James Cracknell

On 20th July it’s exactly one year since James Cracknell was seriously injured in a cycling accident in America. His helmet saved him. James has made a short film to encourage others to wear cycle helmets. To show your support, pass the film to your friends and most importantly, when you’re out cycling, use your head. Use your helmet.

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2 Responses to Use your head. Use your helmet – A personal appeal from James Cracknell

  1. Richard Burton says:

    Mr Cracknell’s video is very compelling, but there’s one little thing he isn’t telling you: he’s sponsored by a helmet manufacturer http://www.alpina-helmets.co.uk/athletes.html

    The very one that he claims saved his life. I wonder how many helmets they’ve sold since this video was released?

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